Say ‘Cheers’ To The Cover Letter

I am an energetic worker that shows attention to detail, and always rocks up on time. Pleaaaase give me this job!” – cover letter.


What Is A Cover Letter Anyway?


A cover letter is usually an overview of your CV, and gives your potential employer an insight into why you think that this position could be a great fit for you – this can be intimating because it’s also then your employer’s first impression of you.


Then Came The Digital Revolution


Nowadays, we live in an age where nobody is sure how much a postage stamp costs (let’s be honest), and Human Resources (HR) is empowered by tech-savvy software to help them sort through hundreds of job applications every day. Unfortunately, most of these platforms don’t include a space for you to add a cover letter. So, does this mean that it’s game over for the cover letter?


Typing a cover letter


Is The Cover Letter Extinct?


Fortune Magazine reports that 90% of HR managers admit to never reading cover letters. But is the cover letter completely absolete, or has it also morphed and evolved in the digital age?

Think about all the social media channels you are on. This is, in actual fact, the new, very overexposed cover letter.  Yep, Facebook, Instagram, Twitter, you name it! A simple Google search can pretty much divulge anything about you – and your weekend activities. And, for recruiters, the “show me, don’t tell me” approach is a much faster way to get a glimpse into a candidate’s personality.

Are you thinking twice about drunken selfies? YES, you should! Sadly, that is the reality – a picture paints a 1000 words. And, as we have recently seen in the media (no names mentioned), privacy on social channels is a very slippery slope. Take care of how you represent yourself online as it will, almost assuredly, influence your future job opportunities.


How Employers Are Evolving


Employers are learning to be smarter about their job advertising. They are investing in talent communities instead of posting job ads on career portals, according to Forbes Magazine.

And this is exactly why we started Scouta.me. We’re aiming to be the talent community for students in South Africa. To help students get on-demand work in their field of study, and get valuable work experience. For the employer, we are the trusted partner to ensure they get the best-of-the-best, talented students to pump fresh blood and ideas into their companies, and help them avoid slipping into the twilight zone.


Sign up to Scouta to start your career journey while you’re still studying.


So What Can You Do To Make Your Resume Stronger?


Tip 1: Spend some time on your CV (the Scouta CV service will be launching soon). Make sure it’s neat, eye-catching, and easy to read.

Tip 2: Take care of language and spelling mistakes. If you don’t have friend or family member who is good with languages, spelling and grammar, try online tools such as Grammarly.

Tip 3: Perhaps most importantly, add solid references, and ask for letters of recommendations from your lecturers, or previous employers. Include their contact details in your CV so that it’s easy for your potential employer to contact them directly.

Tip 4: Include interesting things that are relevant to you as a person. For example, any extra courses you have taken, or charitable work you have been involved in. Additionally, include your accomplishments and be proud of what you have achieved, but ensure it is relevant to your career. Your Grade 1 spelling bee win does not count – sorry. Focus on your skill sets, especially in certain career fields where software, or specific skills are required.

If you need to send a cover letter – ensure it’s well written.


Your cover letter should include:


  • How you learned of the opportunity
  • How your qualifications match the job requirements
  • Your availability
  • How you can be contacted


For further reading – https://www.fastcompany.com/3056444/cover-letters-are-dead-do-this-instead

Photo by rawpixel.com from Pexels

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